Do you have trust in your organisation?
In the Social Age, trust has become a golden currency, not one that can be minted, or bestowed, but rather one which must be earned. We need to understand how trust is earned, and how trust is broken.
Consistency & Fairness
Trust in an organisation, by our definition, is based on consistency of action over time: consistency of response. Erratic responses in online spaces, reduce the level of engagement. because the response is unpredictable. Trust must be earned over time: earned through fairness and consistency.
Low or No Trust
Organisations with low or no trust are substantially disadvantaged when it comes to being Socially Dynamic. Much of the interaction within communities requires high levels of trust, to encourage disclosure, high levels of support and permission to fail with no consequence.
Earned, Fractured and Broken
Because trust is so subjective, you can’t take a mechanistic approach, imagining that if you do this one thing we will effect this other reaction. Instead, we have to understand the how trust is earned, fractured, and broken.